Jump The Hedges

Jump The Hedges
July 23, 2018 Elaine

Jump The Hedges

The Company

Jump the Hedges is a technical bag making company based in Belfast and founded by designer Síofra Caherty. With many years’ experience in the fashion industry, from couture fashion to technical sportswear, Síofra was searching for a sustainably and ethically made bag solution for carrying yoga mats. Produced by hand, the bags were to be made from recycled materials and primarily sold online through social media and attendance at yoga fairs and events throughout Europe.

The Challenge

A practitioner contacted Síofra to introduce the IS service after her brand featured on a local TV programme.  An invitation was then extended to attend an upcoming resource matching workshop.

This gave Síofra great insight into the range of unused or redundant resources that were available from all industry sectors across NI.



The Solution

Follow up from the workshop resulted in several material types being sourced and tested.  PVC truck tarpaulins were selected as the preferred material due to its texture, durability and range of colours available.

This is a great example of the potential for materials that have come to end of use in one industry sector to find a reuse or be repurposed within another completely different sector.

The Benefits

  • CO2 Reduction: 13 tonnes
  • Diverted Landfill: 1 tonne

Not only has Jump the Hedges benefited by sourcing materials for reuse, but the tarpaulin provider has found a unique solution for its unwanted resources and reduced its environmental impact.

This case study highlights the benefits of having a pro active facilitated Industrial Symbiosis Service available to companies in all industry sectors.


“The IS service fits in perfectly with the ethos of Jump the Hedges and zero waste is a key focus for my business.  Anything in business that helps conserve our resources and environment should be encouraged.” 

Síofra Caherty, Designer & Owner




The Industrial Symbiosis Service is funded by Invest Northern Ireland and delivered by International Synergies NI Ltd