Case study: Coca-Cola HBC

Case study: Coca-Cola HBC
August 13, 2015 Elaine

The Company        

Founded as a family business in 1939, Coca-Cola HBC Ireland and Northern Ireland is one of the largest companies in the non-alcoholic beverage industry in the country. A franchised bottler of the Coca-Cola Company and a member of the 28-country Coca-Cola Hellenic Bottling Group the company has been refreshing local consumers for over 75 years.

Employing over 900 people across the island, from its manufacturing facility at Knockmore Hill in Lisburn and offices in Dublin, the company serves 6 million people, producing, distributing and selling to an all-Ireland market.

The company is the proud supplier of leading brands such as Coca-Cola, Diet Coke, Coke Zero, Fanta and Sprite and local brand such as Deep RiverRock, Fruice and Piacetto.

The Challenge

Coca-Cola HBC are firmly committed to conduct all of their business activities in a socially responsible manner, ensuring:

  • the health and safety of employees
  • the protection of consumers and other external stakeholders
  • the protection of the environment

These aspects of corporate responsibility are among the company’s highest priorities, and they are integrated into all workplace activities and business decisions.

After updating and upgrading their Point of Sale (POS) display units CCH were left with redundant units to dispose of. The Environmental Manager contacted a practitioner from the Industrial Symbiosis service for help in finding a solution for these items that avoided landfill and met Coca-Cola HBC corporate sustainability goals.

The Solution

The Industrial Symbiosis practitioner visited the site in Lisburn to see the units which contained both metal and plastic components. From his extensive knowledge of recyclers he advised the company to contact Peak Environmental, a company that specialises in both metal and plastic recycling.  Peak took the units for recycling and paid a rebate for the material. This saved CCH disposal costs and resulted in all of the components being recycled into new products.

The Benefits    

As a direct result of this synergy, Coca-Cola HBC has diverted significant quantities of Point of Sale display units from landfill while reducing CO2 emissions, but more significantly the synergy demonstrates the outworking of their corporate responsibility policy. Peak Environmental were able to recover materials for recycling and continued their working relationship with Coca-Cola HBC

“Working with the Industrial Symbiosis Service and finding a local recycling solution for these redundant Point of Sale units helped Coca-Cola HBC fulfil our commitment to a more sustainable future.”

Louise Wilson, Environment Manager, Coca-Cola HBC Northern Ireland