Ben Craig, Sustainable Business Advisor

Ben Craig, Sustainable Business Advisor

Ben Craig is a Sustainable Business Advisor for International Synergies Northern Ireland (ISNI). He is passionate about people, creativity and purpose led business innovation.


His experience spans the charity, public and private sector where he has honed a specialist skillset in sustainable business, facilitation, transformation and strategy, which he uses to support entrepreneurs, leaders and organisations who want to do better business, achieve Net Zero and create inspiring places to work.


In his early career, Ben managed, designed and delivered, bespoke events and collaborative programmes both locally and internationally as a consultant and facilitator, focusing on sustainable change, leadership development and conflict management. He moved on to found a coffee company with a triple bottom line business model in 2011, bringing his vision of better business to life.


Along the way he learned many lessons about how to operationalise sustainability. The importance of using data, creativity, passion, collaboration and taking a lean approach to integrate social, environmental and economic value in business. These lessons helped him attain commercial success and international recognition before exiting the company in 2019 to return to consulting, supporting others on their sustainable business journey.


Ben is a Cambridge Institute for Sustainability Leadership graduate and is a qualified Yachtmaster and former 4th in the world Kayak surfer. He loves an adventure and is often found out in the surf or up a mountain in his spare time, usually with his young son along for the ride.